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Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business, by J. B. Wood
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About the Author
Thomas Lah is the executive director of the Technology Services Industry Association (TSIA). He is a frequent speaker and co-author of several best-selling books, including B4B (2013) and Consumption Economics (2011). Through TSIA, Lah uses his incisive analysis, strategic thinking, and creative solutions to help some of the world's largest technology companies improve the efficiency of their daily operations. Lah is a leading authority on optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, x-as-a-service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting service organizations worldwide. J.B. Wood is president and CEO of the Technology Services Industry Association (TSIA). He is a frequent speaker and author of the best-selling books B4B (2013), Consumption Economics (2011), and Complexity Avalanche (2009). He has also appeared in leading publications, such as Fortune, The New York Times, and The Wall Street Journal. Through TSIA, Wood works to advise many of the world’s largest technology companies on transformation strategies in the age of cloud and managed services. He has also helped communicate to thousands of channel partners, sales teams, and end customers how the next wave of technology will reshape their business.
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Product details
Hardcover: 349 pages
Publisher: Point B, Inc. (April 11, 2016)
Language: English
ISBN-10: 098604623X
ISBN-13: 978-0986046230
Product Dimensions:
6 x 1.2 x 9.1 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
25 customer reviews
Amazon Best Sellers Rank:
#61,129 in Books (See Top 100 in Books)
As technology is such a broad topic, the book is written broadly to apply to both software or physical products. As a playbook, the book is written for different groups within the business and the entire book is not needed to be read for every group. The accounting department does not need to understand the nuances of the service department.The book provides a good plan for devising a “long game†by providing guidance on developing a “complete package†for your customers. Much of the work is performed with a customer engagement manager which is a vague position which department this falls under.I like the book as not many books have been written on this mindset of implementing the technology long-term strategies. Even the book describes that the company implementing a long term plan won’t see returns until 3 years minimum which is difficult to swallow.
This is probably my favorite book to date on Customer Success and "Technology as a Service" due to the amazing depth, detail, and the care taken to write it. Technology Services Industry Association is the leader in the Customer Success movement. I highly recommend this book and the videos they have made available on Youtube.
Excellent resource for anyone working in technology as a service fields! If you're wondering how to create a cloud-based offering or increase your returns for existing subscription service, this book is an excellent resource!
The content is quite good but the writing is a bit dense.
Recommend this book to all practitioners and leaders in the Technology platform and services industries. The book provides great insights for both starting and transitioning businesses and careers in the face of this tectonic shift in the industry landscape
Decent overview of xaas, learn about it or GET DISRUPTED!
Delivered as expected. Good size hardback.
Good info on XaaS. This helps to provide good info on the topic, and is a good reference book to look back to.
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